Privacy Policy

DATA PROTECTION STATEMENT

1. INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data is any data that can be used to personally identify you.

1.2 The responsible party for data processing on this website, in accordance with the General Data Protection Regulation (GDPR), is [Shop Name]. The responsible party is the natural or legal person who decides alone or jointly with others on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the padlock symbol in your browser's address bar.

2. DATA COLLECTION WHEN VISITING OUR WEBSITE

When you simply use our website for informational purposes, meaning you do not register or transmit any other information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• The website visited

• Date and time of access

• Amount of data sent in bytes

• Source/reference from which you accessed the page

• Browser used

• Operating system used

• IP address used (possibly in anonymized form)

The processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no disclosure or other use of the data. However, we reserve the right to review the server log files retrospectively if specific indications suggest unlawful use.

3. COOKIES

To make your visit to our website more attractive and to enable the use of certain features, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser during your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data, as well as IP address values, to varying extents. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies we implement also process personal data, the processing occurs in accordance with Art. 6 (1) (b) GDPR either for the execution of the contract or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

We may work with advertising partners who help us make our internet offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). When we cooperate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can configure your browser to be informed about the setting of cookies and to decide individually on their acceptance or to exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for each browser at the following links:

• Internet Explorer: [Link]

• Firefox: [Link]

• Chrome: [Link]

• Safari: [Link]

• Opera: [Link]

Please note that if you do not accept cookies, the functionality of our website may be limited.

4. CONTACTING US

When you contact us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen in the respective contact form. This data is stored and used solely for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been fully processed, provided that it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that no legal retention obligations stand in the way.

5. DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6 (1) (b) GDPR, personal data is further collected and processed when you provide it to us for the execution of a contract or when opening a customer account. What data is collected can be seen in the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the above address of the responsible party. We store and use the data you provide for contract processing. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved a legally permitted further use of the data, about which we will inform you below.

6. USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscription to our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of additional data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter after you have explicitly confirmed that you consent to the sending of newsletters. We will then send you a confirmation email, asking you to confirm by clicking on a corresponding link that you want to receive newsletters in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When subscribing to the newsletter, we store your IP address registered by the internet service provider (ISP) as well as the date and time of the subscription to trace possible misuse of your email address at a later time. The data we collect during the subscription to the newsletter will be used exclusively for the purpose of advertising communication via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending an appropriate message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve a further use of the data that is legally permitted, which we inform you about in this statement.

6.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. We do not need to obtain separate consent from you for this. The data processing is based solely on our legitimate interest in personalized direct marketing in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, no email will be sent. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. Only transmission costs according to the basic tariffs will apply to you. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.

7. DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data we collect will be passed on to the transport company commissioned with the delivery as far as this is necessary for the delivery of the goods. Your payment data will be passed on to the bank commissioned with payment processing if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the data transfer is Art. 6 (1) (b) GDPR.

7.2 Use of Payment Service Providers

• PayPal: When paying via PayPal, credit card via PayPal, direct debit via PayPal, or if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data in the context of payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer is made in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to carry out a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. To do this, your payment data may be passed on in accordance with Art. 6 (1) (f) GDPR based on PayPal's legitimate interest in determining your solvency. PayPal uses the results of the credit check regarding the statistical probability of default for the purpose of deciding whether to provide the respective payment method. You can find further information on PayPal's data protection provisions at the following link: [Link].

8. YOUR RIGHTS AS A DATA SUBJECT

8.1 The applicable data protection law grants you comprehensive rights regarding the processing of your personal data. You have the following rights:

• Right to Access: You can request confirmation from the responsible party as to whether personal data concerning you is being processed. If such processing occurs, you can request access to the personal data and the information specified in Art. 15 GDPR.

• Right to Rectification: You have the right to obtain without undue delay the rectification of inaccurate personal data concerning you. You also have the right to request the completion of incomplete personal data, including by means of a supplementary statement (Art. 16 GDPR).

• Right to Erasure: You have the right to request the responsible party to delete your personal data without undue delay, provided one of the grounds specified in Art. 17 GDPR applies, e.g., if the data is no longer necessary for the purposes for which it was collected.

• Right to Restriction of Processing: You have the right to request the responsible party to restrict processing if one of the conditions specified in Art. 18 GDPR applies, e.g., if you contest the accuracy of the personal data for a period enabling the responsible party to verify the accuracy of the personal data.

• Right to Data Portability: You have the right to receive the personal data concerning you, which you have provided to the responsible party, in a structured, commonly used, and machine-readable format and you have the right to transmit those data to another responsible party without hindrance from the responsible party to which the personal data have been provided (Art. 20 GDPR).

• Right to Object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Art. 6 (1) (e) or (f) GDPR, including profiling based on those provisions. The responsible party shall no longer process the personal data unless the responsible party demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims (Art. 21 GDPR).

• Right to Withdraw Consent: If you have given consent to the processing of your data, you have the right to withdraw your consent at any time (Art. 7 (3) GDPR).

8.2 To exercise your rights, please contact us at the contact details provided above.

8.3 You also have the right to lodge a complaint with a data protection supervisory authority about the processing of your personal data by us.

If you wish to object to participating in this tracking procedure, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com at https://www.google.de/settings/ads, noting that this setting will be deleted when you clear your cookies. Alternatively, you can inform yourself about the use of cookies and make settings regarding them on the Digital Advertising Alliance's website at www.aboutads.info. Finally, you can configure your browser to be notified about the placement of cookies and decide on their acceptance individually or exclude the acceptance of cookies for specific cases or generally. If you do not accept cookies, the functionality of our website may be restricted.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU.

You can find more information about the privacy policy of DoubleClick by Google at the following internet address: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, within Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords service to draw attention to our attractive offers on external websites through advertisements (so-called Google AdWords). We can determine how successful individual advertising measures are in relation to the data from the advertising campaigns. We pursue the interest of showing you advertisements that are of interest to you, making our website more appealing to you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords advertisement served by Google. Cookies are small text files that are stored on your computer system. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page marked with a conversion tracking tag. However, they do not receive information that would allow personal identification of users. If you do not wish to participate in tracking, you can block this use by disabling the Google conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 Para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU.

You can permanently disable cookies for advertising preferences by adjusting your browser settings to prevent cookies from being stored or by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin?hl=en

Please note that certain features of this website may no longer be available or only partially available if you have disabled the use of cookies.

11) WEB ANALYSIS SERVICES - Google (Universal) Analytics

This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is generally transmitted to a server of Google in the USA and stored there.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures the anonymization of the IP address by truncation and excludes any direct personal reference. Through the extension, your IP address is truncated by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a server of Google in the USA and truncated there. In these exceptional cases, this processing occurs in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide further services related to website use and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You can prevent the storage of cookies by making the appropriate settings in your browser software; however, we would like to point out that in this case, you may not be able to use all features of this website to their full extent. Additionally, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google as well as the processing of these data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. Alternatively, please click on the following link within mobile device browsers to set an opt-out cookie that prevents the collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you need to click this link again): Disable Google Analytics.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is conducted via a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This enables interaction data from various devices and sessions to be attributed to a single user. The user ID does not contain personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the user ID at any time with effect for the future. To do this, you need to disable Google Analytics on all systems you use, such as in another browser or on your mobile device. You can disable it using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, please click on the following link within mobile device browsers to set an opt-out cookie that prevents the collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you need to click this link again): Disable Google Analytics.

For further information about Universal Analytics, please see: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

12) RETARGETING / REMARKETING / ADVERTISING RECOMMENDATIONS

Facebook Custom Audience via Pixel Method

This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). In the event of explicit consent being granted, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook advertisement. This process serves to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help optimize future advertising measures. The data collected is anonymous to us and does not provide us with any conclusions about the identity of users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to display advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing activities occur solely with the explicit consent granted in accordance with Art. 6 Para. 1 lit. a GDPR. Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, please ask your guardians for permission.

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU. To disable the use of cookies on your computer, you can configure your internet browser so that cookies can no longer be stored on your computer or that already stored cookies are deleted. However, disabling all cookies may lead to some functions on our websites not being executed. You can also disable the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the features of Google AdWords Remarketing, allowing us to advertise this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google places a cookie in your device’s browser, which automatically enables interest-based advertising using a pseudonymous cookie ID based on the pages you visited. The processing occurs based on our legitimate interest in optimally marketing our website in accordance with Art. 6 Para. 1 lit. f GDPR.

Further data processing only takes place if you have agreed to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads that you view on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target groups for cross-device remarketing. If you do not wish to participate in the Google Remarketing process, you can deactivate it by changing the appropriate settings at https://www.google.com/settings/ads. You can also prevent cookies from being stored on your device by setting your browser software accordingly; however, we would like to point out that in this case, you may not be able to use all features of this website to their full extent.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU. You can find further information on Google Remarketing in the Google Privacy Policy at: https://www.google.com/policies/privacy/.